You’ll boost employee productivity, improve your access to real-time data and respond more quickly and effectively to customer complaints.

To manage their companies, successful business owners need the right tools, which often come in the form of software applications. According to an Intermedia report, the average small-to-midsize business uses 14.3 separate applications. These software systems address issues such as logistics, sales, marketing, accounting, human resource management and social media engagement.

But unless integrated, each individual application is an information silo, which limits businesses’ ability to access data and obtain a clear picture of their operations. Application-integration, also referred to as enterprise application integration, allows you, as business owner, to achieve the maximum impact from each of your systems because you’ve linked them into an interactive whole.

Here are the benefits: 

1. You can boost productivity.

With integrated applications, employee productivity may be improved across the board. Data entry, in particular, will experience a major productivity boost.

Rather than enter the same data into each software program, integration will allow data to be entered once and then correlated across all of the other applications. This approach has the added benefit of reducing opportunities for human error during the data entry process.

Integration also improves productivity by eliminating wait times. An employee in one department can access needed information from another department, rather than waiting for a return email, phone call or report. The opportunities for increased productivity will depend on your company, but integration will almost certainly have a positive impact on your bottom line.

2. You can access real-time data.

Your company’s success depends on access to timely and accurate data. With application integration, every department will have access to real-time data regardless of its origin within your organization. This will allow production, finance, marketing and sales to have accurate information about what is happening in the company so that leaders can manage operational effectiveness and develop long-term strategic plans.

Timely data also maximizes your organization’s ability to respond to market changes, since you have an accurate picture of what is happening and how the market is evolving. With this information, you can identify ways to get ahead of the curve rather than following the pack. Knowledge truly is power and application integration puts that power into your hands.

3. You can increase efficiencies.

Software system integration can increase your organization’s efficiencies across nearly all aspects of your operations. The process improves communication, since everyone is on the same page, and meetings can now focus on applying data rather than presenting it.